Review of Geoff Shaw’s Kindling – Day 4

The Thinking Man sculpture at Musée Rodin in Paris

The Thinking Man sculpture at Musée Rodin in Paris (Photo credit: Wikipedia)

Wow, this week has just flown by!  I am just loving this kindling course and all the great information it contains.  My mind has been working overtime on thoughts about how I could write more books.  It’s funny that before this course, I was worried about how I would come up with enough information to write another book and I was not looking forward to the process, yet now I am looking at every opportunity as a chance to write a book.

Just yesterday, I was thinking about how I saw a study about something and I thought to myself, I should write a book on that topic.  It really is getting a lot of attention and can probably sell well.  See what I mean, the membership and information is inspiring.

The next section that I see in the progression of the membership is about Author Training.

On this page, he is talking about how you can set up your author central page properly.  A couple of very informative videos that show you how to set up your author’s area, and also lets you know if you need it!  You may not need to set this up – it depends.  And there is another audio to listen to – what a wonderful voice.  He’s talking about how to set up pen names and branding.  And I like that the videos are short – less than 5 minutes.

Sometimes the order that things are set up don’t necessarily make sense.  Like, I think this author’s area should probably be after you learn to write the book.  But I can see how the plan works to get you thinking about what will be next so you are considering that in your current process.  Not sure if that made sense?

Ok, now I have watched the video on how to do your author area, and I am sure that I originally did some parts of mine wrong, but I am going to go there now and change it. [short time out]  All fixed.  Then he has another video about author images – very good information that we all need.  I for one was worried about this, so it’s good to hear that it’s ok.

Next Up: Categories in Kindle

He gives us this listing of categories because it’s a good reference and easier than trying to find it in kindle.  And he goes on to talk about the top 100 kindle best sellers.  This is really an eye-opener.  I did not know this information and now I am reconsidering what I was going to do!  Think about how valuable it is to give people what they want rather than what I think they want.  Hummm….  And the funny thing is, I have read a lot of these books he is showing, and for that exact reason!

Ok, selecting a category.  In here he really doesn’t tell you how to select a category, he tells you how to avoid a bad choice.  Which, honestly, is a good idea.  So he leaves it open for you to choose, but also shows you what to not choose so that you will have sales.  I am going to have to do more research in this area for the couple of books that I was thinking of writing related to non-fiction topics.

Final section for tonight, Kindle Singles.  Not much to teach here, but I can certainly think of a couple of topics that would be interesting as a kindle single.  And the royalties are great, so coming up with one would really help with exposure as most of them appear to do well.  He has a video that shows this information.

For my next work, I am going to start thinking out what I want to write in the book I told you I thought about earlier in this post.  I will be doing that tomorrow, and maybe over the weekend.

In case you can’t tell, it’s an easy to digest product that gives you so much to think about.  I didn’t realize there was so much to kindle publishing, yet I’m only on day 4 and I can’t stop.

Here are the links to the last few posts!

Kindling Day 1

Kindling Day 2

Kindling Day 3

Hey, have a great week!  I would love to learn more about what you are doing to make the kindling course work for you!  Let me know in the comments.

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Guide To Cashing In On Shiny New Object Syndrome – Review Day 2

Read Review Day 1 here —> Guide to Cashing In On Shiny New Object Syndrome Review Day 1

Here we are at another superb day – evaluating “Guide To Cashing In On Shiny New Object Syndrome“, bu Tiffany Dow.  If you want to buy it and go right along with the review, that is fine.

For Day 2, I am looking into the content of the ebook again, and I am reading the chapter about how to choose what to review and why.  She talks about how she chooses the items she reviews – good tips and as you might think – my idea is to evaluate something that I need or could use or have just purchased.  After all, it’s fresh in my mind why I chose the product  and I was hot and heavy to get it ordered, so I could do it.  [Feel free to email me suggestions of things you would like me to review].

She offers several different scenarios that would be a reason to review a product, and I think they are all very valid reasons to evaluate a product.  She mentions that you don’t have to love every product.  Well, if you buy on the warrior forum, and read the reviews, you know that all the reviews are rosy and every product is wonderful.  I want you to know that I commit to an honest review and I am going to tell you when things annoy me or I think something could enhance the product.  Finally, she talks about how we all have to build our business on some level of hope, and your customers think that way too, right?  You hope something works.

She describes several situations where product owners got mad about her review and how she handled that, and how she has gained respect for marketers based on their response to her not so pretty review.

Then she goes into the steps of a review – and I won’t give you the steps but let me tell you that when you are working on building trust with your audience, she is recommending the things that will help you build a great deal of trust.  And being honest and learning as you go.  She talks about how to evaluate the steps of the process and what you should be doing  as you are working on the product to keep up.

You have to explain what your readers are going to go through.  I love to know whether or not I will see an upsell – I personally don’t mind them – unless you have to have them in order to make the product work.  You should have put it in the product then!  And she talks about ways to keep your audience going and learning.  How to keep them engaged in your blog and reviews.  I completely agree with the first way that she discusses and you will see me doing that on this blog.

More steps, you read through them and you realize what a wonderfully thought out piece of work this is!  She covers most of the things that you need to know.  She discusses how to show your results without showing too much.  And a final chapter on how to close out your reviews.  I would personally develop criteria at the beginning – whether I made x dollars or whether I got x amount of traffic – whatever the promise is I would evaluate it against that.

So – what am I evaluating this review against?  Let me remind you of what the sales page promises –

1.  That it will help me build a loyal following.  What is a loyal following?  I am guessing that is people who come back daily and who make comments and read the posts.  Let’s give that 6 months to evaluate.  I will come back in December and let you know if I was successful.  We are at 0 readers now, so building a loyal following may be easy to evaluate.

That is all the promise that she makes in her letter.  Now that I think about it, that is probably about all she can promise.

I don’t know that she is totally realistic about building a loyal audience by just blogging.  I believe you have to market too, by building a facebook and twitter page.  By going into forums and learning more from the folks that are doing the same thing and the place where your loyal audience hangs out looking for a mentor.  I believe that will help you succeed more if you can do those things – and it will make your success happen more quickly.

So that wraps up my review of the Tiffany Dow Guide, and I will follow her directions on how to write reviews and complete them over the next few months.  I hope you will join me and let me know what you think.  Remember, I am measuring the success by having an active blog.  Help me out!

Tell me what you think it will take to build a blog that matters to a loyal audience in the comments!

 

 


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