Mathea Ford

Mathea is a perpetual starter and not a good finisher. This website is my attempt to try new products and get them to profitability or determine that they are not what they said they are. In other words, to finish what I start, and use what I buy.

Review of Geoff Shaw’s Kindling Membership – Day 2

Ok, I am in my membership area page.  I got my login for Kindling really quickly and I am so excited to work on this.

The members area is a little confusing at first, if you ask me.  There is a lot of information presented, and I am not sure what order to start in.  But here’s what I decided, there is a big center section with some audio files, so I will start there.  Then I am going to move to the sides, first the left side then the right.  I will listen to all the parts of each section whether it’s fiction or something that I think I need to know because it just might have a tidbit that I need.

The first audio is a bit about mindset if you ask me.  And he’s got a good point.  He has a section that you can read in the middle about making sure your content is quality from the beginning.  It’s a very good point, if I make a great book someone will tell another person.  If I make a crappy book they won’t buy another book from me.  It’s kind of like someone saying “If you don’t have time to do it right the first time, how will you have time to fix it?”  Do it right the first time, this is your reputation. [A bit of a rant, but it’s my own rant, not his]

It’s that way for me with marketers as well.  I have seen some marketers just send WSO offers daily and I wonder what they are thinking.  Some have even said – stop with buying all the WSO’s and implement one – yet they continue to email a new WSO every day.  I have responded at times and pointed out their conflict, and promptly unsubscribed myself from their list.

I am listening to the 6 audios in the center section, and they are a good reminder of some basic stuff and very inspirational.  It helps me realize I can do it.  It’s not fluff, it’s a valuable asset that  can produce.  He talks about losers who think that “no one” (which means them) is making money on Amazon, talks about how much you can make from a book, talks about your length of a book, talks about how to sell with a cover and how to make the best that you can make in a book.  Listen to those first – you will be rearing to go!  The only thing that I don’t like is the audios don’t say how long they are.  Trust me, they are short.  But it would be nice to know how long they are.  It seems that none of the audios have the time with them.

Once I finished the audios in the middle, I moved to the left side and started down the links in the home section.  I the first link, he makes a great point about human nature.  One that I never thought of, and I am going to go back and edit my kindle book to add this information because I agree with him that it’s a missing link if you don’t do it!  So simple, yet easy to forget.

The next section has an advanced technique that you will be able to use later, but I think he mentions it here so that you can think ahead while you are creating your market and deciding on what books and sections to write in.  My mind is going crazy – almost overwhelmed but I am trudging on.  Saving that little bit for a bit later.  Several wonderful things to think about.  WOW!

The next section on sales and how to generate more sales is an eye opener.  I already realize I will need to do a series of books and that one book is not going to be enough.  It’s almost like your books feed each other, and I can see that – I borrow a book from the library and I end up borrowing more from the same author because I like the style.  Oh, it’s going to be work but I am looking forward to the payoff – longer term income.

He has an interesting take on how to get more reviews, I will have to try that.  It does seem that people buy more when the book has reviews, so it’s valuable to get them.  But you really can’t pay for them – that’s a little unethical.  He is lining out a business that you will have to do.  I am nervous about this, but I know it means that I can make a good passive income when I devote the time I need to write the other books that are related to my other books and allow me to show the expertise.  I am becoming clearer on what I will be doing to build the Amazon empire that is mine.

And now he’s talking about how to figure out a good market – excellent tips!  I may have chosen a market that is too narrow a niche, and I am going to have to branch out some.  I have a very small market, and it will be hard to expand out to other books so I will work to expand my niche.  Then, as if he’s reading my mind, he’s telling me how to do research.  He’s telling me how to evaluate the competition and how to define the target market.

This is just a huge website and membership.  Well worth whatever you pay for it, because I have just cracked the surface.  I already have my head spinning with thoughts of how I will determine the other related books that I will write.

I am going to plot out 7 books to use to complete the sales strategy that he lays out.  I will do research tomorrow on my target market and evaluate what types of books I should be writing using the information he has provided in Kindling.  It’s a lot to absorb, but I am going to take action.  After tomorrow, I will have a concrete idea of what types of books I will be writing to go with the book I have already written, and determine if I am going to open up my niche a little wider so that I can have a bigger piece of the Amazon pie.

Remember, if you want to work right along with me —> go get your copy of Kindling and let me know how you are doing and what your goals are.

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Review of Kindling by Geoff Shaw – Day 1

Today I am going to start my review process of the product – Kindling, Better Than the Best Kindle Training.

Amazon Kindle

Amazon Kindle (Photo credit: agirregabiria)

I wrote one kindle book and that was done with lots of work. Then I posted it and promoted it (so I thought) and then, very few sales.

I wrote a press release, I encouraged my friends to buy it, and I put lots of twitter and facebook posts out about it. So, I was disappointed as I felt like it was a very good book that I spent a lot of time on, and that it would sell easily.

Therefore, my decision to try Kindling was because I needed more information on selling a book on kindle. My coach just encouraged me to write the book and get reviews. But I worked hard on it and it’s a lead generation tool, so I need people to buy it. So I started looking around for a course on kindle. And one of my favorite marketers – Tiffany Dow – suggested that her people work on kindle books, and that she had just bought this course and loved it.

So, I decided that even though it’s a high price, I would buy it and review it and let you know if it’s worth it – at this time I paid $77 for it.

I started with the sales page. It talks about getting off your butt and making the changes happen. It says it’s 100% effective and requires no resources. Well, we shall see…

He says it’s one small thing that you do that will change everything for you.  I already know I can write a kindle book, but how to make it successful.  He claims he is already successful at kindle, but doesn’t show much proof.  I am just supposed to believe him?  Now I do know that Amazon sells a bunch of kindle books and I just bought a kindle fire for my hubby for father’s day, so they are popular.  We are even Amazon Prime members.

Now, Geoff claims that Amazon is a huge pie and I can have a piece.  Well, tell me more.  People are making lots of money from kindle?  I find that hard to believe but if you say so…  He is telling me that Amazon wants me to succeed too!  He claims he has been on the forum for a while and that he’s provided a great deal of insight to people on this forum.  Well, he says no upsells and no more payments – that’s good because for the price I can’t afford much more till I become a kindle millionaire.

He claims to have the secrets to all the big niches that everyone wants to be in but people are failing at over and over.  I want more, I want to know how I can succeed and sell lots of books and make money on Amazon – don’t you?  He says he wouldn’t waste time on kindle if it didn’t work.  By now, I am believing him.  He says he is updating the site all the time and I get the new information for free.  Oh, and he says if I am not committed to this training he will kick me out.  Ouch.

He claims that inside the membership area are videos, audios and content.  I am more of a reader than video person, but I do like to watch videos while I am walking on the treadmill everyday.  So I should be able to get those watched.  And I will learn how to easily create content, promote my content, market research, where to focus my time, and how to get reviews.  Ok, I am all in.  I click the buy button, and make my payment…

And I am sent to the link page for the information that is a receipt and has the link to the membership.  So, I click there to go to the page, and I see a splash page that welcomes me and tells me congratulations for investing in this training.  It makes me more excited because it says I am investing in becoming financially free!  It also tells me that Geoff personally will add me to the membership and I will get the login information in less than 12 hours.  Ok, and he gives me his email so I can contact him if I have a problem.  Sounds pretty genuine.

Needless to say, it was less than twelve hours and I was able to get my login information.

How will I measure this product?  Based on his sales letter, I will achieve some level of financial freedom.  Right now, I am working a full time job and doing this and another website at night.  So, what is financial freedom?  Passive income would be nice in the form of 4 figures per month.  Not sure how long that will take but I will work on it.

Here I go, onwards and upwards!  Come along with me and learn how I do with the Kindling product.  I encourage you to buy the product and work through it with me and let me know how you are doing!

 

 

 

 

 

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Guide To Cashing In On Shiny New Object Syndrome – Review Day 2

Read Review Day 1 here —> Guide to Cashing In On Shiny New Object Syndrome Review Day 1

Here we are at another superb day – evaluating “Guide To Cashing In On Shiny New Object Syndrome“, bu Tiffany Dow.  If you want to buy it and go right along with the review, that is fine.

For Day 2, I am looking into the content of the ebook again, and I am reading the chapter about how to choose what to review and why.  She talks about how she chooses the items she reviews – good tips and as you might think – my idea is to evaluate something that I need or could use or have just purchased.  After all, it’s fresh in my mind why I chose the product  and I was hot and heavy to get it ordered, so I could do it.  [Feel free to email me suggestions of things you would like me to review].

She offers several different scenarios that would be a reason to review a product, and I think they are all very valid reasons to evaluate a product.  She mentions that you don’t have to love every product.  Well, if you buy on the warrior forum, and read the reviews, you know that all the reviews are rosy and every product is wonderful.  I want you to know that I commit to an honest review and I am going to tell you when things annoy me or I think something could enhance the product.  Finally, she talks about how we all have to build our business on some level of hope, and your customers think that way too, right?  You hope something works.

She describes several situations where product owners got mad about her review and how she handled that, and how she has gained respect for marketers based on their response to her not so pretty review.

Then she goes into the steps of a review – and I won’t give you the steps but let me tell you that when you are working on building trust with your audience, she is recommending the things that will help you build a great deal of trust.  And being honest and learning as you go.  She talks about how to evaluate the steps of the process and what you should be doing  as you are working on the product to keep up.

You have to explain what your readers are going to go through.  I love to know whether or not I will see an upsell – I personally don’t mind them – unless you have to have them in order to make the product work.  You should have put it in the product then!  And she talks about ways to keep your audience going and learning.  How to keep them engaged in your blog and reviews.  I completely agree with the first way that she discusses and you will see me doing that on this blog.

More steps, you read through them and you realize what a wonderfully thought out piece of work this is!  She covers most of the things that you need to know.  She discusses how to show your results without showing too much.  And a final chapter on how to close out your reviews.  I would personally develop criteria at the beginning – whether I made x dollars or whether I got x amount of traffic – whatever the promise is I would evaluate it against that.

So – what am I evaluating this review against?  Let me remind you of what the sales page promises –

1.  That it will help me build a loyal following.  What is a loyal following?  I am guessing that is people who come back daily and who make comments and read the posts.  Let’s give that 6 months to evaluate.  I will come back in December and let you know if I was successful.  We are at 0 readers now, so building a loyal following may be easy to evaluate.

That is all the promise that she makes in her letter.  Now that I think about it, that is probably about all she can promise.

I don’t know that she is totally realistic about building a loyal audience by just blogging.  I believe you have to market too, by building a facebook and twitter page.  By going into forums and learning more from the folks that are doing the same thing and the place where your loyal audience hangs out looking for a mentor.  I believe that will help you succeed more if you can do those things – and it will make your success happen more quickly.

So that wraps up my review of the Tiffany Dow Guide, and I will follow her directions on how to write reviews and complete them over the next few months.  I hope you will join me and let me know what you think.  Remember, I am measuring the success by having an active blog.  Help me out!

Tell me what you think it will take to build a blog that matters to a loyal audience in the comments!

 

 


-- Download Guide To Cashing In On Shiny New Object Syndrome - Review Day 2 as PDF --


Guide To Cashing In On Shiny New Object Syndrome – Review Day 1

I am starting this blog based on the product by Tiffany Dow, entitled “Guide to Cashing in on Shiny New Object Syndrome“, for my first review.

I am going to review this product as well as many others.

First, I want to start with talking about the sales page.

I bought the product from the Warrior Forum, but the link above takes you to her sales page.

I love the colors – goes well with the shiny new object syndrome name.  Yep, you see something cool and interesting and even though you are not sure you need it – you probably didn’t even realize how much you needed it until you read the sales copy – you buy it!  That’s called shiny new object syndrome.  Like, you are easily distracted.  I can admit that I am pretty much in that boat.

So, reading the website, you can see that she tells you what you are getting.  And she describes me so well – frothing at the mouth for the next greatest thing.  That’s me.

I really want to diversify my income, and develop an audience that I can be myself with.  I want to improve, Tiffany – show me how!

I have a bunch of WSO’s (shiny new objects) on my hard drive right now, man – if I could use this (like I am doing) to implement the programs I buy – I might actually make some money on line without a lot of effort.

She says it takes guts to implement her system.  I have been on Tiffany Dow’s mailing list for about a year, and I feel like I know her.  I even bought the next product that I am going to review through her link because I trust her.  So – I have a really good idea of what I am getting myself into when I get this product.

I have seen her reviews before, they are brutally honest.  And so, I know I can do this because I love implementing things – but I am a terrible finisher.  So, help me finish!

She promises no upsells (additional products that come up after you buy the product that either complete or complement the product) and she is honest – you just get the 40 page PDF file and you are ready to roll.

Easy to buy – posted on clickbank which offers a 60 day money back guarantee.  So, you either love it or you get your money back.

I won’t be asking for my money back.  I am already in love with the guide she has written.

——————————————————————————–

Onto the product:

I bought it the first day it was out and downloaded it.  Not hard at all, and the sales process worked smoothly.  You are taken directly to the page that you need to download from.

I read through the file, and found some errors.  Mainly that one of the promises she made was to tell me how to make a bad review (something that didn’t work as advertised) into a positive.  I didn’t find that.  I found a few other spelling errors, but I am not too picky.  So I emailed Tiffany, and she responded with a new file that she had just updated that answered my questions.  Great – it was answered in the new file.

Going through the file, it’s easy to see that this is a viable business model.  I love how she talks about the mistakes that people make first – so you know that you can forgive yourself if you have done those and move on!

She talks about why the make money online niche is so great to work in – and her reasoning makes sense.  Everyone speaks to a different audience and we can find our leaders in different types of attitudes and styles.  You are unique (me saying this, not her) and you can find the voice that you have.  IF you are already buying lots of products in this niche, then you are a perfect person to try them out and see if they work.  In other words, you are your target audience.  Don’t be ashamed – embrace it!

She goes on to help you set up a website with the right tools.  I have several WordPress and Joomla! sites, so I skim over this section.  I did look at the settings she recommended, and the only thing I would add is a tracking tool for your website.  I like to know what words people are using to find my site and where they are coming from.  I use Clicky, they have a free plan if you are just starting out and only have one website to track.  It’s real time, which is why I love it.

I agree with her thoughts on theme selection, and what posts you need to start your blog off with.  The other thing I would add to her book is that I think you should have a resources page from the start.  You use products, people are going to ask about what you use to do certain things, and it’s a one stop page for products once you believe in them and like them for people to see what you recommend.  I also disagree that an autoresponder is optional – it’s a mistake to not build your list from the beginning.  Even if you are cheap, you can get some autoresponders for free.  But if you want to send out affiliate links, you have to use aweber.

She makes some recommendations about adding advertisements to your blog, I think it’s not a good thing to start out with ads.  I am so turned off by sites with so much Google adsense, so I guess I am just predisposed to not wanting to do it.  I don’t want you to leave my blog!

Next review day I will go over the rest of the PDF and let you know my thoughts and how I plan to take action!

Let me know how you are going to take action today on something you have purchased but not used.


-- Download Guide To Cashing In On Shiny New Object Syndrome - Review Day 1 as PDF --