Mathea Ford

Mathea is a perpetual starter and not a good finisher. This website is my attempt to try new products and get them to profitability or determine that they are not what they said they are. In other words, to finish what I start, and use what I buy.

My Experience Writing A Kindle Non-Fiction Book, Part 3

You have to write for your audience, right? And you need to make it fun yet work as a great tool for them to use.

Sometimes we are the audience, so it’s easy. We can remember how it felt and the words and terms that we used. But, in this case, I don’t have chronic kidney disease, and hope that I can prevent it.

So, the book is written for my audience. I took those papers by topic, and started analyzing the information from the scientific journals and writing. It was so easy, I can’t tell you how easy it was. I would look at the topic – Awareness for example. Then I would find the paper that had part of what I wanted to write about and I would re-read the section. Then I would write the information in a way that was easy to read.

How? I used examples. I wrote the information (not word for word, but using my experience as a dietitian) and as I was writing I visualized my perfect customer sitting there listening to me as I read. When words were too big for me to pronounce, I changed them.

My dad said to me today – “that is a well written book but with so much information on the internet for free, why would people pay?” But he’s wrong, because the information in the book is not information that an average Jill could find. I talk about awareness and how it feels to have a chronic illness. I have not read a blog that discussed that! But it is real. People experience isolation and anxiety and a new sense of normal when they are chronically ill.

But – I wrote it out and referenced the journal articles throughout. I read it, then I had about 5 other people read it. And make corrections. {Good thing to let your overly critical mother in law do, just make sure you have thick skin}. I fixed sentences. I took out words and made it even easier to read.

I worked hard to write those 60 pages. I was not writing from my experience, but I did learn a great deal about my customer. Writing the book taught me more than I thought I would ever learn about my clients, because I have walked in their shoes vicariously. Now, I have a lot more to blog about and email about because I can talk to them about the way they feel and how they are coping and it will make my product even better.

I hired a person on to make my eBook cover (looks awesome), and I hired another person on fiverr to convert it to kindle format and create a click-able table of contents. That took another couple of days. But instead of working on it for 5 days to get it formatted, it was done.

When I uploaded it to kindle, it was perfect. Which, honestly, is very nice. I published the book as a physical book on createspace as well, which was super easy to do.

Publishing on kindle is great because it’s almost instant. When you upload the book, you have the chance to preview it. Then you can hit publish, and in less than 12 hours, it is on kindle for sale. You get to choose the price and the royalties. I chose to put my book in the “special” program for kindle where I make my book exclusive to kindle for 90 days and available in the kindle lending library for Prime members.

It’s a marketing tool, but it is only a marketing tool if someone buys it. So I have had some sales. I am not going to sit here and tell you I have an awesome marketing plan, because, I do not. I am posting it on twitter and facebook and linked in. I am blogging about it. And other things will come to me to do.

But I would like to encourage you, if you have a loved one, or even yourself, if you have diabetes or high blood pressure now – you need to read this book. I talk about how to prevent kidney damage from leading you down the path to further damage. I want you to be informed about what is happening in your body even though you do not feel it right now!
For $2.99, I poured my heart and soul into this book and it will change your life.

I know I said in my last post that the book was 99c.  Well, it was for a couple of months.  Then I decided to do some testing, to see if the $2.99 price point mattered.  If it would slow people down from buying.  But, it did not.  People are purchasing the book at the same rate they bought it at 99c, so I am leaving it for now at $2.99.

And if you like it a lot or even love it – leave me a review. I would appreciate it. Reviews so far have been that they cannot put it down because it answers so many questions that the person has. (makes me feel great!)

I hope that you have enjoyed my adventure in kindle publishing. The publishing part at the end is super easy. The writing was the hard part. I had to write it for my audience, and in the process, I learned more than I thought I ever could. Let me know if you plan on publishing on the kindle and writing your own book.

-- Download My Experience Writing A Kindle Non-Fiction Book, Part 3 as PDF --

My Experience Writing A Non-Fiction Book For Kindle, Part 2

So, I asked myself – what am I going to do to get unstuck? How am I going to get the book done?

I looked up and I have this blog post from Seth Godin that is on my home office wall that says “Talker’s Block” – to quote a bit “No one ever gets talker’s block. No one wakes up in the morning, discovers he has nothing to say and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down” Sum it up – just write, even if it’s done badly. You will get better.

I started doing research. As a dietitian, I am used to reading published studies and research in scientific journals, so that is where I started. I have a public library that allows us to search and have access to the major scientific databases. So I just started searching for the research on kidney disease that had been done in the past 10 years.

I killed a lot of trees that day – I printed out 45 studies. You may think that I could have saved them on my computer but I had plans for highlights and other things. I had to have a physical copy! I printed research on how doctors diagnosed kidney disease, what labs were done, what medications people take, how to prevent chronic kidney disease, even how you feel emotionally while you are dealing with a chronic illness. I read them all and highlighted them.

And now I had my mind map, my research, and I even hired a gig for someone to look up the top questions people ask about my topic. You may think it’s strange, but it was a good report that I received back and it helped me to find my direction.

So I stopped writing and started categorizing. I took my main topics and wrote them out on pieces of paper. Then I went through my articles, and numbered them. Why, you ask? I numbered them so I had a system to easily find them.

At this point I am down to 34 articles and I start to read each one again, only this time – every time I find a topic I know is valuable – I find the matching topic paper and write down the article number, page number and what the information was that I wanted to add to the book. So, as you can imagine, I had quite a stack of papers. One stack of research numbered one through 34, and another stack of topics. But it really helped me focus on what to write about and find the main themes in the research that I had printed. This is the key that allowed me to write the book. I can assure you I would have been hard pressed to convey as much information as I did without it. Once that was done, I had my information ready to start writing.

You are writing for doctors, you ask? Is that why you are looking at research?

Nope, I am writing for my customers, who are older people who have kidney disease stages 1-4 and their care givers. I wanted to create a resource for them. And I did manage to, as you can see on my blog:…my-first-book/

But the challenge was to create a book that is easy to read by my customers using the latest information from research studies! Trust me, it’s not as easy as it looks. How would you do that? How would you make sure that your customers can understand and find value in the book that you wrote on a technical subject?

-- Download My Experience Writing A Non-Fiction Book For Kindle, Part 2 as PDF --

My Experience Writing A Non-Fiction Book For Kindle, Part 1

I thought I would share my experience writing my first book, because I think many of us have an opportunity to do just that with the ease of self-publishing today – all it will cost is your time. Here is the link to my book page on my blog:…my-first-book/

I went to NAMS in February this year, and I enjoyed it a great deal.  I tell you this to mention that I won a set of 3 AUTOGRAPHED books by Kristen Eckstein. I read the one about publishing your book. I thought about it a little more. 

I knew I wanted to write a book for my business to create name recognition and authority. My niche is renal diets and dialysis diets for people, and as a dietitian I have some authority, but you really do have authority when you write and publish a book. It’s like magic.

My websites were hit by Google Penguin in May, and I was lost. I had been steadily growing, but now I was down to 10 visitors a day. I got mad. At myself for relying on Google too much. It was a head thump moment. Needless to say, I had to do something.

My coach suggested that I write the book. I said ok, and decided to write about chronic kidney disease. I made a mind map for the layout. I am not that good at the software, so it wasn’t pretty. But I had an idea where to start.  I used freemind, a free mindmapping software.

I don’t know that I was convinced this was a good idea, as my coach suggested that I sell the book on kindle for 99c. And you know what my thought was? I am not going to put in a ton of work (he said 50 pages!) for a 99c book! Then it started to work on my thoughts and my pride. I could not publish a substandard piece of content regardless of the price.

And my reputation was on the line. More people’s lives can be changed by my product if I get it out there for an inexpensive price. And this was marketing. So I started to write the initial pages. And I got stuck. What could I DO that would get me started again? What would you do to get unstuck?

-- Download My Experience Writing A Non-Fiction Book For Kindle, Part 1 as PDF --

How I Am Changing This Website

Please review this short video about how I am changing the goals and plans for this website based on what I have learned.

Now that you have watched that short video, please let me know if you are an author that would like to be part of the new website.  Please email on the contact us page:

Tell Me More, Mathea!