Becoming A Podcaster One Day At A Time

It’s been almost a year since I have written in this blog, but that is changing now.  I got a little sidetracked with my work on my main blog, and it has paid off – so I can gladly say that it was a good thing.  But I originally started this blog to review products and that is what I am going to do.

I am doing a breakthrough challenge for the next 45 days.  I am going to take the time between now and the end of the year to go through the course called: Smart Podcasting Skills (affiliate link) to learn how to podcast the right way.  I wanted to start a podcast this year, and I even had it in my goals for the year – but it didn’t happen.  So now I am working on creating the future I want to see for next year.  One of my goals for next year is to produce 52 podcasts.  That is one per week.  I am going to start the course and record interviews and podcasts in December but publish them in January.  So I am getting a little bit of a head start.

Let me begin by telling you about why I am going to go through the course.  I bought the course: Smart Podcasting Skills in April this year and I have not made any progress – like many of the things I have purchased and not used.  I don’t know Kelly McCausey personally – but I do listen to her podcast and I have purchased quite a few of her products.  I purchased Smart Blogging Skills as well (another one of her products) and I have not implemented it either.  But I am much better now as far as purchasing things I don’t plan to use immediately.  And this was sitting on the “virtual” shelf, and I already had a desire so here I am.  Has that ever happened to you?  Have you ever just wanted to do something then got distracted by something else?  (Bright shiny objects)

Now, I am going to review this product at the same time I am doing the challenge.  And I want to be fair to you readers – so I won’t be giving it all the fairy and fake stuff that a lot of reviews have.  Friends patting friends on the back.  Nope, I am going to implement and then tell you how it went.  If you decide to purchase – come along with me.  Let me know.  I just want to get a podcast out there.

Looking at the sales page – Kelly promises that I can use tools that even my Gramma can use.  Interesting.  I work with a lot of older people in my other blogs, and that can be a challenge.  As a matter of fact, I am concerned a little with finding an audience in my technology challenged customers.  But I am going to give this a good 52 weeks to see.  I will discuss later who I consider to be the target audience, but suffice it to say I think it’s going to work.

Kelly also promised to give me a good plan for press releases and editing my work.  I sure hope she gives me a good tutorial on editing my work because I cannot afford a VA right now to edit the media file.  Plus – I really want to learn to do it then I can let it go.  Kelly’s sales page is short and ends with her guarantee.  I’m obviously past that since I bought it a while ago, but I am confident this will work out.

Let me tell you why I want to podcast.  I want to podcast because I want to become a speaker.  I want to speak out and teach people how to be their own advocates.  To talk to their doctors without feeling intimidated.  So this will get me used to speaking.  And it helps my audience get closer to me by hearing my voice.  Everyone who talks about podcasting says it is great.  I know that I need to make it past 10 episodes to get into a groove, so I hope I will be forgiven my initial episodes someday when I am famous.

Now, onto the implementation I have done so far.  I listened to the first 2 audios and I made some decisions that she instructs me to do.  She had a checklist that kind of is an overview of the steps that you can check off as you go along.  So, I am checking off the first thing on the checklist.  I also listened to her interview with Connie Ragen Green talking about 5 ways to implement podcasting in your business.  Those were good.

Based on lesson #2, I made baseline decisions related to what she says is foundational to your podcast.  Let me just say that it’s clear that Kelly loves to produce audio, I can only hope to become as comfortable behind the microphone.  I also did some brainstorming and wrote down my thoughts on the other topics that she suggested we consider.  I must admit, at first I thought this lesson was a bit of a “fluff” but at the end – I realized the importance of taking these steps now instead of later.

She gives some tips for new podcasters, and an additional tip I will give you is that you are going to be nervous and hate the sound of your voice.  That’s why I don’t like the thought of editing – I have to listen to my own voice over and over.  But how many times do you listen to other people’s voices and think – how awful?  Never!  We are our own worst critics.

So with those steps over – I am ready to listen to audio #3, and see what the next lesson from Smart Podcasting Skills holds.


My Experience Writing A Kindle Non-Fiction Book, Part 3

You have to write for your audience, right? And you need to make it fun yet work as a great tool for them to use.

Sometimes we are the audience, so it’s easy. We can remember how it felt and the words and terms that we used. But, in this case, I don’t have chronic kidney disease, and hope that I can prevent it.

So, the book is written for my audience. I took those papers by topic, and started analyzing the information from the scientific journals and writing. It was so easy, I can’t tell you how easy it was. I would look at the topic – Awareness for example. Then I would find the paper that had part of what I wanted to write about and I would re-read the section. Then I would write the information in a way that was easy to read.

How? I used examples. I wrote the information (not word for word, but using my experience as a dietitian) and as I was writing I visualized my perfect customer sitting there listening to me as I read. When words were too big for me to pronounce, I changed them.

My dad said to me today – “that is a well written book but with so much information on the internet for free, why would people pay?” But he’s wrong, because the information in the book is not information that an average Jill could find. I talk about awareness and how it feels to have a chronic illness. I have not read a blog that discussed that! But it is real. People experience isolation and anxiety and a new sense of normal when they are chronically ill.

But – I wrote it out and referenced the journal articles throughout. I read it, then I had about 5 other people read it. And make corrections. {Good thing to let your overly critical mother in law do, just make sure you have thick skin}. I fixed sentences. I took out words and made it even easier to read.

I worked hard to write those 60 pages. I was not writing from my experience, but I did learn a great deal about my customer. Writing the book taught me more than I thought I would ever learn about my clients, because I have walked in their shoes vicariously. Now, I have a lot more to blog about and email about because I can talk to them about the way they feel and how they are coping and it will make my product even better.

I hired a person on to make my eBook cover (looks awesome), and I hired another person on fiverr to convert it to kindle format and create a click-able table of contents. That took another couple of days. But instead of working on it for 5 days to get it formatted, it was done.

When I uploaded it to kindle, it was perfect. Which, honestly, is very nice. I published the book as a physical book on createspace as well, which was super easy to do.

Publishing on kindle is great because it’s almost instant. When you upload the book, you have the chance to preview it. Then you can hit publish, and in less than 12 hours, it is on kindle for sale. You get to choose the price and the royalties. I chose to put my book in the “special” program for kindle where I make my book exclusive to kindle for 90 days and available in the kindle lending library for Prime members.

It’s a marketing tool, but it is only a marketing tool if someone buys it. So I have had some sales. I am not going to sit here and tell you I have an awesome marketing plan, because, I do not. I am posting it on twitter and facebook and linked in. I am blogging about it. And other things will come to me to do.

But I would like to encourage you, if you have a loved one, or even yourself, if you have diabetes or high blood pressure now – you need to read this book. I talk about how to prevent kidney damage from leading you down the path to further damage. I want you to be informed about what is happening in your body even though you do not feel it right now!
For $2.99, I poured my heart and soul into this book and it will change your life.

I know I said in my last post that the book was 99c.  Well, it was for a couple of months.  Then I decided to do some testing, to see if the $2.99 price point mattered.  If it would slow people down from buying.  But, it did not.  People are purchasing the book at the same rate they bought it at 99c, so I am leaving it for now at $2.99.

And if you like it a lot or even love it – leave me a review. I would appreciate it. Reviews so far have been that they cannot put it down because it answers so many questions that the person has. (makes me feel great!)

I hope that you have enjoyed my adventure in kindle publishing. The publishing part at the end is super easy. The writing was the hard part. I had to write it for my audience, and in the process, I learned more than I thought I ever could. Let me know if you plan on publishing on the kindle and writing your own book.

-- Download My Experience Writing A Kindle Non-Fiction Book, Part 3 as PDF --

My Experience Writing A Non-Fiction Book For Kindle, Part 2

So, I asked myself – what am I going to do to get unstuck? How am I going to get the book done? I looked up and I have this blog post from Seth Godin that is on my home office wall that says “Talker’s Block” – to quote a bit “No one ever gets […]

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My Experience Writing A Non-Fiction Book For Kindle, Part 1